OPINIONS
MATTER

Let's make yours count

I AM A
WRITER

I help business leaders tell their story

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I learned my craft through two decades of hard graft with publishers
and agencies. As an experienced copywriter and business journalist, I
know how to deliver your message to a professional audience effectively.
Writing weekly columns taught me to blend current events and personal
experience into a lively and relevant read. Now my editorial studio does
the same for professionals who want to engage with a business audience.

I WRITE
OPINIONS

I WRITE
SPEECHES

I WRITE
COMMENTS

Expert content is the information currency of
business publishers and conference organisers

Expert content is the information currency of
business publishers and conference organisers

Expert content is the information currency of
business publishers and conference organisers


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I specialise in ghostwriting opinions, comments and speeches because they are the toughest expert content for media and events businesses to source. Whether delivered in print, online or on stage, this content is in demand and represents an under-utilised opportunity for professionals to build authority, earn their audience’s trust and make their opinion count.

THIS IS WHAT
YOU GET

Ghostwritten opinions, comments and speeches positioning
you as a sector expert and a trusted contributor

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Magazine-style stories about your industry, putting your business at the forefront of the debate.
Concise case studies showcasing what you offer clients through practical applications and measured results.
Detailed white papers explaining your products and services.
Sharp blog posts and press releases to tell your business’s story.
Conversational web copy, just like this.

PEOPLE LIKE
MY WORK

PEOPLE LIKE
MY WORK

PEOPLE LIKE
MY WORK

PEOPLE LIKE
MY WORK

PEOPLE LIKE
MY WORK

PEOPLE LIKE
MY WORK

People like you like my work. Here's some of
the positive stuff they’ve had to say

People like you like my work. Here's some of
the positive stuff they’ve had to say

People like you like my work. Here's some of
the positive stuff they’ve had to say

People like you like my work. Here's some of
the positive stuff they’ve had to say

People like you like my work. Here's some of
the positive stuff they’ve had to say

People like you like my work. Here's some of
the positive stuff they’ve had to say

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Stuart has worked with us for more than four years, developing engaging content for our specific industry audiences. With a strong understanding of our business he has used that knowledge to help us craft insightful comments that support our efforts to position ourselves as thought leaders in the market.

Faye Black, Vice President - Marketing, dmg events Middle East, Asia & Africa

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As an agile design agency it is essential that we are able to draw on editorial support for projects and pitches. Stuart has provided effective and persuasive copy for our property and energy clients, allowing us to deliver complete content packages and secure repeat business.

Neil Baker, Partner, Version B

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Stuart has created insightful features for our specialist business-to-business title. His work has proven to be thoroughly researched, offering strong analysis of complex issues supported by expert quotes and just the right amount of flair to make it really readable.

Robert Jeffrey, Senior Editor, B2B Group, Haymarket Network

 

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As a founder of an energy management start-up working in the built environment, finding ways to get our story into the market was a vital to building awareness of the innovative services we offer. Stuart brought us opportunities to tell our story to industry peers and potential customers, helping us to deliver our message to an audience of engaged professionals. It is only through these channels and with partners like Stuart that we can make the positive impact in the world we want.

Charles Blaschke, Managing Director, Taka Solutions

 

 

 

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Stuart delivers editorial opportunities to our portfolio of public relations clients and offers editorial support to our business. He has tackled specialist sectors and delivered concise white paper content in support of our clients’ thought leadership ambitions.

Adil Elaouad, Managing Director, Limelight Middle East

 

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Stuart has provided editorial support to our communications team for the last four years. His broad understanding of our industry and his ability to digest content of a technical nature into easily understood editorial has proven extremely valuable, helping us to deliver clear and engaging products internal, external and stakeholder audiences.

Daniel Canty, External Communications Manager, Maersk Oil

 

 

READ MY BLOG

Opinions about sharing ideas and telling your story
IS YOUR B2B ADVERTISING BORING YOUR CUSTOMERS?

According to the results of a new US survey your B2B advertising might not be as good as you think. Commissioned by WHM Creative, the survey found ’81 percent of...

Content marketing / Opinions
INDUSTRY OPINIONS ARE A MISSED B2B OPPORTUNITY

Trade editors are in a relentless job. Most head a one-person operation where producing a monthly magazine and daily news is just the start. Editors will also be making videos,...

Opinions / Pro tips
IT'S OKAY TO BE OPINIONATED

When you put pen to paper for your first op-ed column it’s natural to want to be liked. First tries are often not about writing for a particular audience, but...

Opinions / Pro tips
HIRE A PRO PHOTOGRAPHER TO BOOST COVERAGE

All the advice you are about to get is in the headline. If you’re prepared to take my word for it, you have read far enough. If you need convincing,...

Opinions / Photography

GET IN TOUCH

Write to me at stuart@stuartmatthewseditorial.com
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Postal address
PO Box 1146
Cambridge
Waipa 3450
New Zealand

Registered office
KBL Chartered Accountants
PO Box 1231
Hamilton
New Zealand

Schedule a time to speak here, include your Skype handle or phone number and I’ll call you.