Let's make yours count


I help business leaders tell their story


I learned my craft through two decades of hard graft with publishers
and agencies. As an experienced copywriter and business journalist, I
know how to deliver your message to a professional audience effectively.
Writing weekly columns taught me to blend current events and personal
experience into a lively and relevant read. Now my editorial studio does
the same for professionals who want to engage with a business audience.


I specialise in ghostwriting opinions, comments and speeches because they are the toughest expert content for media and events businesses to source. Whether delivered in print, online or on stage, this content is in demand and represents an under-utilised opportunity for professionals to build authority, earn their audience’s trust and make their opinion count.


Ghostwritten opinions, comments and speeches positioning
you as a sector expert and a trusted contributor


Magazine-style stories about your industry, putting your business at the forefront of the debate.
Concise case studies showcasing what you offer clients through practical applications and measured results.
Detailed white papers explaining your products and services.
Sharp blog posts and press releases to tell your business’s story.
Conversational web copy, just like this.


Opinions about sharing ideas and telling your story

According to the results of a new US survey your B2B advertising might not be as good as you think. Commissioned by WHM Creative, the survey found ’81 percent of...

Trade editors are in a relentless job. Most head a one-person operation where producing a monthly magazine and daily news is just the start. Editors will also be making videos,...

When you put pen to paper for your first op-ed column it’s natural to want to be liked. First tries are often not about writing for a particular audience, but...

All the advice you are about to get is in the headline. If you’re prepared to take my word for it, you have read far enough. If you need convincing,...


Postal address
PO Box 1146
Waipa 3450
New Zealand

Registered office
KBL Chartered Accountants
PO Box 1231
New Zealand

Schedule a time to speak here, include your Skype handle or phone number and I’ll call you.